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    Business Essentials Study Set 2
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    Exam 11: Marketing Processes and Consumer Behavior
  5. Question
    ________ Is the Process of Using Symbols to Communicate the Qualities
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________ Is the Process of Using Symbols to Communicate the Qualities

Question 157

Question 157

Multiple Choice

________ is the process of using symbols to communicate the qualities of a particular product made by a particular producer.


A) Packaging
B) Advertising
C) Branding
D) Locating

Correct Answer:

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