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    Business Essentials Study Set 2
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    Exam 11: Marketing Processes and Consumer Behavior
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    Why Do Companies Devote So Many Resources to Exploring Product
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Why Do Companies Devote So Many Resources to Exploring Product

Question 4

Question 4

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Why do companies devote so many resources to exploring product possibilities,rejecting many seemingly good ideas along the way?

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It is estimated that it takes 50 new pro...

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