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    Business Essentials Study Set 2
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    Exam 12: Pricing, Distributing, and Promoting Products
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    ________ Involves Taking Advantage of the Fact That Consumers Do
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________ Involves Taking Advantage of the Fact That Consumers Do

Question 441

Question 441

Multiple Choice

________ involves taking advantage of the fact that consumers do not always respond rationally to stated prices.


A) Price differentiation
B) Penetration pricing
C) Psychological pricing
D) Price skimming

Correct Answer:

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