Question 1

________ involves taking advantage of the fact that consumers do not always respond rationally to stated prices.

Accepted Answer

A)  Price differentiation 
B)  Penetration pricing 
C)  Psychological pricing 
D)  Price skimming

Question 2

According to the text,what are the three major classifications of retailers in the United States?

Accepted Answer

A)  large outlets, medium specialty shops, and small stores 
B)  rural, suburban, and urban 
C)  product line retailers, bargain retailers, and convenience stores 
D)  product retailers, hybrid retailers, and service retailers

Question 3

Microsoft Excel and Adobe Photoshop are examples of groupware.

Accepted Answer

A) True 
 B)False

Question 4

Which distribution channel is used by companies such as Avon and Tupperware?

Accepted Answer

A)  producer to agent to consumer 
B)  producer to retailer to consumer 
C)  producer to wholesaler to retailer to consumer 
D)  producer to agent to wholesaler to retailer to consumer

Question 5

List the functions performed by wholesalers.

Accepted Answer

The answer of List the functions performed by wholesalers....

Question 6

What is penetration pricing?

Accepted Answer

The answer of What is penetration pricing?...

Question 7

How do websites such as PeopleTradingServices.com assist in barter transactions?

Accepted Answer

The answer of How do websites such as PeopleTradingServices.com assist...

Question 8

High-speed transmission is suited to distribution of most types of products.

Accepted Answer

A) True 
 B)False

Question 9

A firewall provides ________.

Accepted Answer

A)  Internet access 
B)  protection from electrical surges 
C)  the connection of stations in a LAN 
D)  privacy protection

Question 10

With IT,the old standardized assembly line has become quickly adaptable because workers have instantaneous access to assembly instructions for all the product options,and equipment can be changed quickly for each customer's order.

Accepted Answer

A) True 
 B)False

Question 11

Phishing or pharming involve the use of ________.

Accepted Answer

A)  intellectual property theft 
B)  firewalls that prevent hacking 
C)  viruses sent from one station to another in a LAN 
D)  deceptive e-mails that imitate popular Web sites

Exam 12: Pricing, Distributing, and Promoting Products

________ involves taking advantage of the fact that consumers do not always respond rationally to stated prices.

According to the text,what are the three major classifications of retailers in the United States?

Microsoft Excel and Adobe Photoshop are examples of groupware.

Which distribution channel is used by companies such as Avon and Tupperware?

List the functions performed by wholesalers.

What is penetration pricing?

How do websites such as PeopleTradingServices.com assist in barter transactions?

High-speed transmission is suited to distribution of most types of products.

A firewall provides ________.

With IT,the old standardized assembly line has become quickly adaptable because workers have instantaneous access to assembly instructions for all the product options,and equipment can be changed quickly for each customer's order.

Phishing or pharming involve the use of ________.