Short Case Scenario 13-1

Essay

Short Case Scenario 13-1
Bill Chung is the recently appointed Vice President of Information Systems for Worldwide Corporation. This is a newly created position. Bill joins the preexisting management team of Vice Presidents for Operations, Finance, and Marketing. Bill is determined to make himself useful and to improve the way Worldwide does business. Very quickly, Bill observes that Worldwide has collected rooms full of data but rarely use it to make decisions. During his first week of work, he comments to the company's president, Cindy Stevens, that the company has plenty of data but very little information. Cindy looks puzzled.
-Ralph Wood,Vice President for Marketing,is planning to fly in his eight area sales managers for a yearly planning session.Sarah Sayre,Vice President for Finance,complains that the company is in a weak cash position and looks to Bill for a technological alternative to Ralph's planning session.What can Bill suggest?