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    Business
  3. Study Set
    Business Essentials Study Set 5
  4. Exam
    Exam 12: Developing and Pricing Products
  5. Question
    Products Priced Above the Market Play on the Common Assumption
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Products Priced Above the Market Play on the Common Assumption

Question 2

Question 2

True/False

Products priced above the market play on the common assumption that a higher price means higher quality.

Correct Answer:

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