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What Is Meant by Yield Management

Question 4

Multiple Choice

What is meant by yield management?


A) The maximisation of profit through capacity, demand and pricing policies.
B) Encouraging growth in demand during periods of low demand and restraining it during periods of high demand.
C) Expanding the operation at periods of high demand in order to yield more sales revenue.
D) Overbooking capacity to ensure that all capacity is filled at all times.

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