Multiple Choice
All of the following are requirements for designing and implementing a successful CRM program EXCEPT:
A) Support from the firm's top executive
B) Knowledge of the tools available to aid in CRM
C) Adherence to a static CRM program
D) Continuous awareness of customers' changing requirements
Correct Answer:
Verified
Correct Answer:
Verified
Q3: Cloud computing is a term used to
Q5: According to the text,customer relationship management refers
Q10: The textbook describes a perfect order as
Q13: A system which allows sales managers to
Q14: The element of a CRM program involved
Q24: Segmenting customers on the basis of things
Q39: The objectives of any CRM initiative should
Q42: Through the use permission marketing programs,customers are
Q43: Which of the following statements about consumer
Q45: Some of the ways customers evaluate the