At WwwMystarbucksidea

Multiple Choice

At www.mystarbucksidea.com customers are encouraged to share their ideas and thoughts about how Starbucks can better serve their customers.Starbucks customers told management that they wanted to be recognized for choosing Starbucks coffee.So Starbucks instituted the Starbucks Reward program with money saving benefits to their Starbuck card-holders.Starbucks is an example of a company with a _____-oriented philosophy.

A) transactional
B) sales
C) production
D) societal marketing
E) market