The Marketing Concept Involves

Multiple Choice

The marketing concept involves:

A) focusing on customers' wants and needs so that the organization can distinguish its product (or products) from competitors' products
B) satisfying management's needs and wants with the idea of maximizing profits in the short run
C) selling as much product as possible under the assumption people will buy more goods and services if aggressive selling techniques are used
D) selling as much as possible under the assumption consumers will buy more at lower prices
E) focusing on production in order to increase product quality and lower prices