Multiple Choice
A company that has a market orientation and adheres to the marketing concept does NOT:
A) integrate all the activities of the firm to satisfy customer wants
B) focus on consumer needs and wants
C) differentiate the firm's products from its competitor's products
D) fuel sales growth through the application of aggressive sales techniques
E) concentrate on long-term goal achievement (such as profits and growth) for the firm
Correct Answer:
Verified
Correct Answer:
Verified
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