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    Essentials of Marketing
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    Exam 1: An Overview of Marketing
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    Which Marketing Management Philosophy Focuses on the Question,"What Do Customers
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Which Marketing Management Philosophy Focuses on the Question,"What Do Customers

Question 101

Question 101

Multiple Choice

Which marketing management philosophy focuses on the question,"What do customers want and need?"


A) Sales orientation
B) Production orientation
C) Product orientation
D) Market orientation
E) Internal orientation

Correct Answer:

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