Western Union Failed to Define Its Competitive Arena as Telecommunications,concentrating

Multiple Choice

Western Union failed to define its competitive arena as telecommunications,concentrating instead on telegraph services,and was eventually outflanked by fax technology.Had Western Union been a _____-oriented company,its management might have better understood the changes taking place and developed strategies to counter the threat.

A) sales
B) empowerment
C) community
D) societal
E) market