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At the Sears Web Site,customers Can Chat On-Line with Customer

Question 114

Multiple Choice

At the Sears web site,customers can chat on-line with customer service representatives while shopping.This live help allows customers to have questions answered before placing an order.This focus on meeting customer needs illustrates that Sears has a(n) _____ orientation.


A) societal marketing
B) market
C) sales
D) production
E) one-to-one

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