As Part of Instituting an Empowerment Program,a Marketing Director Should

Multiple Choice

As part of instituting an empowerment program,a marketing director should:

A) hire college graduates who have the latest training in marketing management techniques
B) create a customer-service department and place a key staff person in charge of the department
C) train the company's staff to judge the quality of the products the firm produces
D) allow non-management employees to resolve problems on their own without prior approval from their immediate supervisors
E) conduct a survey of the company's marketing staff to learn about employee morale