One of the Reasons Given for the Decline of Britannica

Multiple Choice

One of the reasons given for the decline of Britannica is that the firm defined its business as publishing books instead of providing information.Britannica failed to:

A) define its mission in terms of the benefits its customers seek
B) ignore the marketing concept of serving customer needs and wants
C) realize "customers only want what they know"
D) have a sales orientation
E) empower the consumer