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    Essentials of Marketing
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    Exam 1: An Overview of Marketing
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    What Is Customer Value? What Are the Six Ways Marketers
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What Is Customer Value? What Are the Six Ways Marketers

Question 38

Question 38

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What is customer value? What are the six ways marketers can make sure customers perceive their companies/products as sources of value?

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Customer value is the relationship betwe...

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