Multiple Choice
The head of a marketing research department instructs field interviewers to interview owners of DVD players in a shopping centre. They are instructed to each interview 15 Sony owners, 18 Panasonic owners, 10 Toshiba owners and 12 owners of other brands. Which type of sampling procedure does this represent?
A) Systematic sampling
B) Quota sampling
C) Area sampling
D) Stratified sampling
Correct Answer:
Verified
Correct Answer:
Verified
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