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Marketing Research Study Set 5
Exam 10: Sampling: Sample Design and Sample Size
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Question 41
True/False
Small sample sizes increase the risk of systematic error.
Question 42
True/False
Priming respondents to respond in a particular manner can introduce systematic error into a research study.
Question 43
Multiple Choice
Projecting data beyond the sample is inappropriate in which of the following sampling techniques?
Question 44
True/False
One potential source of sample selection error is the discrepancy between the definition of the population and the sampling frame.
Question 45
True/False
Simple random sampling requires complex computer programs to conduct the sample selection.
Question 46
True/False
In stratified sampling, the stratification variables are usually metric (continuous) in nature.
Question 47
Multiple Choice
A researcher wants to recruit respondents who are amateur boxing fans. The researcher first speaks to some experts in amateur boxing who give her ideas on venues and occasions where her population of interest may meet. She then goes to these venues to make contact with her target sample face-to-face. This researcher is using:
Question 48
True/False
Population is a subset of a sample.
Question 49
Multiple Choice
If Virgin Australia randomly selects a set of 10 flights on a given day, then randomly selects a groups of 10 passengers on each of these flights to participate in an in-flight survey, then the passengers are a: