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    Essentials of Marketing
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    Exam 2: Strategic Planning for Competitive Advantage
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    Which of the Following Is a Type of Strategic Alternative
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Which of the Following Is a Type of Strategic Alternative

Question 60

Question 60

Multiple Choice

Which of the following is a type of strategic alternative that tries to increase market share among existing customers?


A) Vertical integration
B) Product penetration
C) Divestment
D) Horizontal integration
E) Market penetration

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