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    Essentials of Marketing
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    Exam 2: Strategic Planning for Competitive Advantage
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    _____ Is a Strategy That Attempts to Attract New Customers
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_____ Is a Strategy That Attempts to Attract New Customers

Question 63

Question 63

Multiple Choice

_____ is a strategy that attempts to attract new customers to existing products.


A) Product development
B) Market development
C) Market penetration
D) Product penetration
E) Diversification

Correct Answer:

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