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In Order to Expand Its Sales into the U

Question 32

Multiple Choice

In order to expand its sales into the U.S.market,BRL,an Australia-based winemaker,agreed to a merger with a U.S.-based wine distribution company.According to Ansoff's strategic opportunity matrix,BRL would be implementing a _____ strategy.


A) diversification
B) market development
C) product development
D) divestment
E) product penetration

Correct Answer:

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