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    Essentials of Marketing
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    Exam 2: Strategic Planning for Competitive Advantage
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    _____ Is the Strategy of Increasing Sales by Introducing New
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_____ Is the Strategy of Increasing Sales by Introducing New

Question 33

Question 33

Multiple Choice

_____ is the strategy of increasing sales by introducing new products into new markets.


A) Product penetration
B) Product development
C) Market penetration
D) Market development
E) Diversification

Correct Answer:

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