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    Essentials of Marketing
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    Exam 2: Strategic Planning for Competitive Advantage
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    _____ Is a Marketing Strategy That Creates New Products for Present
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_____ Is a Marketing Strategy That Creates New Products for Present

Question 114

Question 114

Multiple Choice

_____ is a marketing strategy that creates new products for present markets.


A) Product penetration
B) Market penetration
C) Product development
D) Market development
E) Diversification

Correct Answer:

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