Briggs and Stratton Is a Southeastern Company That Makes Small

Multiple Choice

Briggs and Stratton is a Southeastern company that makes small engines.The company is looking at customer trends,its competitors,and the economy to see if there are any threats or opportunities on the horizon.It has also examined its production policies and sales histories to determine its strengths and weaknesses.Briggs & Stratton is conducting a(n) :

A) environmental test
B) market audit
C) trend analysis
D) situation analysis
E) competitive advantage search