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  3. Study Set
    Marketing Research Study Set 5
  4. Exam
    Exam 2: Problem Definition and the Research Process
  5. Question
    The Iceberg Principle Illustrates That Many Marketing Problems Are Neither
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The Iceberg Principle Illustrates That Many Marketing Problems Are Neither

Question 19

Question 19

True/False

The iceberg principle illustrates that many marketing problems are neither visible nor understood by marketing managers.

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