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  3. Study Set
    Marketing Research Study Set 5
  4. Exam
    Exam 2: Problem Definition and the Research Process
  5. Question
    According to the Analogy in the Iceberg Principle, the Portion
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According to the Analogy in the Iceberg Principle, the Portion

Question 23

Question 23

Multiple Choice

According to the analogy in the iceberg principle, the portion of a problem that extends above the water reveals the:


A) marketing problems.
B) symptoms.
C) hypotheses.
D) problem background.

Correct Answer:

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