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While Looking at the DVDs at Target,Tee Tried to Remember

Question 51

Multiple Choice

While looking at the DVDs at Target,Tee tried to remember the name of the action movie starring Harrison Ford as an archeologist so he could buy the DVD.Which step of the consumer decision-making process is this?


A) Antecedent search
B) Need recognition
C) External information search
D) Alternative evaluation
E) Internal information search

Correct Answer:

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