Which of the Following Statements About Culture as an Influence

Multiple Choice

Which of the following statements about culture as an influence on consumer buying behavior is true?

A) A firm that understands the culture it is selling to has just as great a probability of selling its product as a firm that has no understanding of the culture.
B) Some fear the proliferation of the Internet will increase cultural heterogeneity.
C) Language is an important aspect of culture.
D) Core values remain the same for all cultures.
E) All of the statements about culture as an influence on consumer buying behavior are true.