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  3. Study Set
    Essentials of Marketing
  4. Exam
    Exam 6: Consumer Decision Making
  5. Question
    Which Category of Reference Groups Represents Groups in Which a Consumer
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Which Category of Reference Groups Represents Groups in Which a Consumer

Question 1

Question 1

Multiple Choice

Which category of reference groups represents groups in which a consumer does not have membership?


A) Direct
B) Indirect
C) Primary
D) Secondary
E) Incomplete

Correct Answer:

verifed

Verified

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