You Are the Brand Manager for a New Line of Allergy

Multiple Choice

You are the brand manager for a new line of allergy relief drugs.Which of the following methods might you employ to use opinion leadership/reference groups to help stimulate demand for your products?

A) Create ads that show the typical consumer performing a healthy lifestyle activity.
B) Develop a promotional campaign that tells customers they "deserve to use" these products.
C) Drop the price of your new products to the point where customers will realize they are getting a bargain.
D) Develop a promotional campaign that emphasizes safety and security needs being fulfilled by these health-care products.
E) Use a series of ads showing different health-care associations and societies endorsing the use of these health-care products.