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Abbeville Press Published a Book by Armin Brott and Jennifer

Question 57

Multiple Choice

Abbeville Press published a book by Armin Brott and Jennifer Ash entitled The Expectant Father: Facts,Tips,and Advice for Dads-to-Be.It is an advice book for men whose partners are expecting a baby.What demographic variables have been used to define the market for this book?


A) Benefit desired and lifestyle
B) Gender and family life-cycle stage
C) Age,gender,and personality
D) Benefit desired and gender
E) Usage-rate and lifestyle

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