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A(n)_____ Strategy Entails Selecting One Segment of a Market to Target,and

Question 62

Multiple Choice

A(n) _____ strategy entails selecting one segment of a market to target,and focuses on understanding the needs,motives,and satisfactions of the members of that segment,as well as on developing a highly specialized marketing mix.


A) universal product
B) undifferentiated targeting
C) concentrated targeting
D) market development
E) product development

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