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    Exam 8: Segmenting and Targeting Markets
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    In Miami,several Radio Stations Broadcast in Spanish and Play Latin
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In Miami,several Radio Stations Broadcast in Spanish and Play Latin

Question 172

Question 172

Multiple Choice

In Miami,several radio stations broadcast in Spanish and play Latin music for the Hispanic people living in South Florida.The radio stations are using _____ segmentation.


A) usage rate
B) ethnic
C) socioeconomic
D) geographic
E) gender

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