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    Essentials of Marketing
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    Exam 8: Segmenting and Targeting Markets
  5. Question
    Changing Consumers' Perceptions of a Brand in Relation to Competing
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Changing Consumers' Perceptions of a Brand in Relation to Competing

Question 176

Question 176

Multiple Choice

Changing consumers' perceptions of a brand in relation to competing brands is known as:


A) positioning
B) repositioning
C) reintermediation
D) demarketing
E) reengineering

Correct Answer:

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