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Karry-Lite,the Manufacturer of Lightweight Suitcases with Wheels,uses as Its Slogan,"Takes

Question 198

Multiple Choice

Karry-Lite,the manufacturer of lightweight suitcases with wheels,uses as its slogan,"Takes the 'lug' out of luggage." This slogan illustrates the use of _____ segmentation.


A) geodemographic
B) benefit
C) functional
D) usage-rate
E) feature-based

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