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_____ Is the Development of a Specific Marketing Mix to Influence

Question 196

Multiple Choice

_____ is the development of a specific marketing mix to influence potential customers' overall perception of a brand,product line,or organization in general,and is related to the place a product occupies in consumers' minds relative to competing offerings.


A) Market differentiation
B) Diversification
C) Combination marketing
D) Positioning
E) Market aggregation

Correct Answer:

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