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One Negative Associated with the Growth of One-To-One Marketing Is

Question 106

Multiple Choice

One negative associated with the growth of one-to-one marketing is:


A) loss of customer loyalty toward firms that practice one-to-one marketing
B) customer unease at being treated "like a number," not an individual
C) a growing concern about consumer privacy because of data mining
D) an across-the-bard homogenization of products and services
E) the increasing amount of time consumers must take making purchasing decisions

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