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    Essentials of Marketing
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    Exam 9: Decision Support Systems and Marketing Research
  5. Question
    Compared to the Personal Interview,the Telephone Interview Costs Less,but Cost
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Compared to the Personal Interview,the Telephone Interview Costs Less,but Cost

Question 198

Question 198

True/False

Compared to the personal interview,the telephone interview costs less,but cost is rapidly increasing due to respondent refusals to participate.

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