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    Essentials of Marketing
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    Exam 9: Decision Support Systems and Marketing Research
  5. Question
    A _____ Error Occurs Because the Selected Sample Is an Imperfect
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A _____ Error Occurs Because the Selected Sample Is an Imperfect

Question 195

Question 195

Multiple Choice

A _____ error occurs because the selected sample is an imperfect representation of the overall population.


A) frame
B) field
C) measurement
D) random
E) representational

Correct Answer:

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