Soon After Keebler Introduced Its Sweet Spots Cookie,the Company Increased

Multiple Choice

Soon after Keebler introduced its Sweet Spots cookie,the company increased the box size and the price of the product.Demand fell.Keebler conducted marketing research to determine what happened.This is an example of research conducted to:

A) improve the quality of their decision making
B) find out why a marketing plan failed
C) learn how to more efficiently retain customers
D) understand the ever-changing marketplace
E) do all of these