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    Essentials of Marketing
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    Exam 9: Decision Support Systems and Marketing Research
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    Information Collected for the First Time for the Purpose of Solving
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Information Collected for the First Time for the Purpose of Solving

Question 78

Question 78

Multiple Choice

Information collected for the first time for the purpose of solving a particular problem under investigation is called _____ data.


A) primary
B) secondary
C) dichotomous
D) observation
E) convenience

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