Multiple Choice
What is the chief advantage of primary data?
A) Low cost compared to secondary data
B) Answers specific research questions that secondary data cannot answer
C) Availability to any interested party for use
D) Accessibility through computerized databases
E) Avoiding interviewer biases
Correct Answer:

Verified
Correct Answer:
Verified
Q157: In contrast to marketing research problems,management decision
Q158: All of the following are types of
Q159: The best experiments are those in which
Q160: Critics of behavioral targeting say that it
Q161: Sav-More Supermarkets<br>Observers of the supermarket industry see
Q163: Marketing research is important to management because
Q164: Callaway Golf<br>Callaway Golf Co.has long been a
Q165: Channel M2 provides market researchers with user-friendly
Q166: When a university began thinking about offering
Q167: What is a marketing research aggregator? Discuss