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    Essentials of Marketing
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    Exam 9: Decision Support Systems and Marketing Research
  5. Question
    Marketing Research Is Important to Management Because It Helps Managers
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Marketing Research Is Important to Management Because It Helps Managers

Question 163

Question 163

Essay

Marketing research is important to management because it helps managers in several ways.Discuss three major benefits of marketing research to managers.

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IMPROVING THE QUALITY OF DECISION MAKING...

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