Solved

A Major Limitation of the Mall Intercept Interview Is

Question 117

Multiple Choice

A major limitation of the mall intercept interview is:


A) the difficulty of measuring attitudes and opinions
B) the need to interview people standing up
C) its high cost relative to in-home interviews
D) the difficulty of demonstrating new products
E) the difficulty of obtaining a representative sample of the population of interest

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions