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    Essentials of Marketing
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    Exam 9: Decision Support Systems and Marketing Research
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    _____ Is Studying Microscopic Changes in Skin Moisture,heart Rate,brain Waves,and
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_____ Is Studying Microscopic Changes in Skin Moisture,heart Rate,brain Waves,and

Question 113

Question 113

Multiple Choice

_____ is studying microscopic changes in skin moisture,heart rate,brain waves,and other biometrics to see how consumers react to things such as package designs and ads.


A) Eye tracking
B) Neuromarketing
C) Body monitoring
D) Bio-marketing
E) Relationship marketing

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