All of the Following Statements Explain the Success of Internet

Multiple Choice

All of the following statements explain the success of Internet marketing research EXCEPT:

A) It allows for faster and better decision making through more rapid access to business intelligence.
B) It slashes labor- and time-intensive research activities and associated costs.
C) Its use makes it much easier to conduct follow-up studies.
D) It improves the ability to respond quickly to customer needs and market shifts.
E) It relieves the researcher of having to determine the research design.