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SymphonyIRI Panel Members Shop with an ID Card,which Is Presented

Question 149

Multiple Choice

SymphonyIRI panel members shop with an ID card,which is presented at checkout in scanner-equipped grocery and drugstores,allowing SymphonyIRI to electronically track each household's purchasing over time.This information on the household members is a product called:


A) InfoScan
B) VideOCart
C) BehaviorScan
D) Nielsen Data
E) Scanner Plus

Correct Answer:

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