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    Essentials of Marketing
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    Exam 9: Decision Support Systems and Marketing Research
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    In-Home Personal Interviews
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In-Home Personal Interviews

Question 152

Question 152

Multiple Choice

In-home personal interviews:


A) offer high-quality data at high cost
B) offer the ability to obtain high-quality data at low cost
C) are becoming increasingly more popular
D) are less expensive than mall intercepts
E) offer information of moderate quality,but at a low cost

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