University Research Study A Regional State University Is Experiencing Declining Enrollments.The Administration Is

Multiple Choice

University Research Study
A regional state university is experiencing declining enrollments.The administration is concerned with this situation and asked a marketing research class to conduct a research study and to make recommendations.One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program.They do not know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university.
-Refer to University Research Study.If the students analyze census data to determine demographic trends in the primary market area for the university,they are using _____ data.

A) primary
B) secondary
C) proprietary
D) single-source
E) representational